Thai singer and Blackpink member Lisa announced on Thursday (Feb 8) that she has established her own agency, Lloud. Posting a black-and-white image of herself in a suit, Lisa wrote: "Introducing Lloud, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together."

Lloud's official website added: "At Lloud, our passion as an artist management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music."

The website also lists Lisa's achievements as a solo artiste including her joining Spotify's Billions Club – an honour given to those who have reached 1 billion streams on the streaming platform.

The creation of Lloud was also announced through billboards all over the world, including one outside TCL Chinese Theatres in the US and another near Paya Lebar in Singapore.

Lisa is the second Blackpink member, after Jennie, to establish her own agency. Jisoo has reportedly signed with her brother's agency Blissoo while Rose has yet to announce her future plans.