The music video for title track Shopper from the album is set to release next week

IU recently dropped a teaser video for her track Shopper from upcoming sixth-mini album, The Winning, starring DPR Ian on Wednesday, February 14.

The song will serve as a title track from the K-pop singer’s album alongside Holssi. The preview of the Shopper music video took viewers to an ordinary supermarket, that turned out to be a phenomenal escape later.

In the video, IU could be seen flaunting her Popsicle that said, 'Shopper.'

The clip is narrated by DPR Ian, who appeared in the trailer, noting: “There once was a shop. And it wasn’t just any shop. It was, in fact, extraordinary, with even more extraordinary items.”

The music video is scheduled for a release on February 20 along with her mini album, The Winning.

IU recently collaborated with NewJeans’ Hyein and Cho Won-sun for a music video for album cut Shh.

Scheduled for release on February 23, Shh is all set to star the Decision to Leave actress Tang Wei.

The Winning is a diversified album, including single Love Wins All, featuring BTS’ Kim Taehyung aka V.

The mini-album will premiere ahead of her upcoming H.E.R world tour, featuring shows in Asia, Europe, and the US starting March 2024.